Braman Porsche
2801 Okeechobee BlvdWest Palm Beach,FL33409Sales: (866) 467-5777
- Service: 561-615-4800
- Parts: 561-615-4801
News
Braman Porsche is maintaining quality in both sales and service during this economic downturn.
Even in these times of economic turmoil, Braman Motorcars continues to excel above other dealerships. Any dealership can sell a car, but it takes a premier dealership to build and maintain a strong relationship with their customers. It comes as no surprise that Braman Porsche has ranked fourth in sales volume in North America for the month of November.
In order to find out just how Braman Porsche is able to produce such remarkable numbers we asked the General Sales Manager, Raj Alexander, for his take on this accomplishment. Raj modestly stated “Braman Motorcars offers Pull Ahead programs. With these programs, we make the remaining payments for customers that are 3 to 6 months away from their lease end. Also, with the support of our manufacturers, we are able to offer financing as low as 1.9%. These programs and offerings have not only fueled our Porsche sales, but the sales of our other franchises as well. The end of the year usually drives in buyers. There is no better time to purchase than now.”
When asked how it feels to work for Braman Porsche, Alex Wessel stated “I am very fortunate to work for such a renowned dealership. Braman Motorcars of Palm Beach has astounding marketing capabilities and has an environment that makes for a wonderful experience for the sales staff and clientele alike.”
To see our dedicated Porsche sales force click HERE
When you buy a Braman car along with it comes the “Braman Experience”. What is the “Braman Experience” you may ask. It is the superb service and opportunities that Braman clientele receive from the very first encounter throughout the continual follow up. Braman Porsche constantly implements new plans of action to make the “Braman Experience” more appealing to our customers.
Our flourishing marketing efforts allow our Porsche customers to enjoy events such as, unveilings of the latest Porsche models, sporting events, exclusive cocktail parties, and much more. For more about these events click HERE
Porsche ranked as top luxury brand
“Sweeping the field in the Premium Sports Car segment, owners provided validation that Porsche really knows their target buyer and understands how to build an ideal vehicle. This year they cleaned house in the Premium Sports Car segment. Not only did all of the Premium Sports Cars they produce score in the top three. It was a three-way-tie for first place, with the 911, Cayman and Boxster all sharing in the glory,” according to AutoPacific. Porsche’s fourth product line, the Cayenne, finished an impressive second in the Premium Luxury X-SUV segment.
AutoPacific releases its highly regarded Ideal Vehicle Awards (IVA) results annually to measure owner desire for change across 15 specific areas related to a vehicle’s ride, handling, roominess, technology, comfort, and more. Vehicles with the least amount of desired changes are considered “ideal” vehicles, having met their buyer demands.
Last year, both the Porsche Boxster and Cayman received coveted IVA accolades as well. In the auto industry these awards are considered the benchmark for clearly measuring how satisfied new-car owners are with their vehicles.
AutoPacific is a future-oriented automotive marketing and product-consulting firm. Every year it publishes a wide variety of syndicated studies on the automotive industry. The firm also conducts extensive proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Its company headquarters and state-of-the-art automotive research facility are in Tustin, California, with an affiliate office in the Detroit area.
Porsche Cars North America, Inc. (PCNA), based in Atlanta, GA, and, Porsche Cars Canada, Ltd. in Mississauga, Ontario, are the two separate importers of Porsche sports cars and Cayenne sport utility vehicles for the United States and Canada respectively. They are each wholly owned, indirect subsidiaries of Dr. Ing.h.c. F. Porsche AG. These two separate subsidiaries combined, employ approximately 250 people who provide Porsche vehicles, parts, service, marketing and training for its 200 U.S. and 12 Canadian dealers. They, in turn, provide Porsche owners with best-in-class service.
Braman offers lucky customer a free Skip Barber Race Course
Rhemrev's first track test of '09 911-G2
2009 Porsche 911 at Palm Bch Internat'l Raceway Click here for
being put through it's first performance test. Freddy Rhemrev Bio
During the Braman Competition Series track event this past Sunday in October, our in-house racing instructor Freddy Rhemrev got the chance to feel the power of the new 2009 Generation II Porsche 911 Carrera first hand on the race track.
It was Freddy's first chance behind the wheel of the new Porsche as the car was just unveiled at the Braman showroom a couple of days before (click here for article).
So, not to delay getting Freddy's knuckles nice and white, we put him against the best of Braman's amateur competition series customer drivers at the October track event and Grand Prix (click here for article). The results were interesting.
Freddy had not driven the Porsche before he got in for the first time, but pulled a surprising lap time of 1:06.288 and dwindled the time down for the best overall lap of the day to 1:05.517.
"It had amazing throttle response from any throttle position" stated Freddy. "Quick shifts that feel like each shift accelerates or lunges the car forward on full throttle acceleration was what was the predominant feeling" continued Freddy
"When I just drove the car in Drive mode with the new Porsche double clutch system (PDK) and with PSM on and it gave me the best time" Freddy said. This concurs with Porsche AG's report of the speed of the 7-speed PDK, actually faster from 0-60mph than you can shift the manual 6-speed version.
Not fully trusting Porsche's engineers for first hand knowledge, Freddy took it upon himself to experiment. "I did try it once with PSM off, but I had trouble controling myself from pushing or finding the limits of the Porsche. It got a little sideways on me coming into the last corner but it gathered up easy. I'm sure it lost me 2 to 3 seconds off my time, but maybe next time" concluded Freddy.
Well, I was there and I can tell you that the Porsche was impressive and that little thing about putting the car sideways was a brilliant maneuver on Freddy's part that caused the audience to gasp and clap at Freddy's driving skills.
To ask Freddy questions about the car, email him at Freddy.Rhemrev@bramanmc.com.
The All New 911 Generation Two
2009 Porsche 911 Carrera and Carrera S
-
BY CSABA CSERE
Car & Driver Magazine
September 2008
Despite Porsche’s grandiose maneuvering
to take over Volkswagen, Europe’s largest car company, the tiny
The most important changes are in
the engines: Both the standard 3.6-liter six and the 3.8-liter S version move
from port to direct fuel injection. By injecting the fuel directly into the
cylinder at a pressure of up to 1740 psi, the intake charge is cooled very
effectively when the fuel atomizes. This allows the compression ratio to be
increased to 12.5:1 and for a little more air to be sucked into the engine with
each intake stroke. More air means more power, and higher compression aids both
power and efficiency.
In addition, the construction of the
water-cooled flat-six has changed to eliminate four major parts and improve
cooling and stiffness. There’s also an improved lubrication system [see Tech Highlight] that lowers the engine 0.4 inch, along with a
more compact intake manifold, lighter tappets, and bigger bore and shorter
stroke dimensions.
As a result, horsepower in the
3614cc base engine jumps 20, to 345, and torque grows from 273 to 287
pound-feet. The 3800cc S engine goes from 355 to 385 ponies and from 295 to 310
pound-feet. The bigger increases in the S engine come from larger valves,
greater valve lift, and a two-stage intake manifold.
Both engines come with the current
six-speed manual, but for an extra $4080, a new PDK transmission can be ordered, replacing the previous
Tiptronic option. This is a double-clutch gearbox with seven speeds, and it can
operate automatically, in a variety of modes, or manually via the shift lever
or switches on the steering wheel.
Top gear in the PDK gearbox is much
taller than in either the six-speed manual or the old five-speed Tiptronic for
lower rpm on the highway. European tests show the PDK to be about 12 percent
more fuel efficient than last year’s Tiptronic and even thriftier than the
manual.
Porsche says the PDK-equipped car
accelerates to 60 mph a full second faster than the Tiptronic when coupled to
the optional Sport Chrono package, which comes with launch control.
Other key additions to the ’09
models include a larger touch-screen LCD panel, standard bixenon headlights
(with optional cornering function), LED taillights and daytime running lights,
bigger front brake rotors and stiffer calipers on the base model, and an
optional new PASM sport suspension that lowers the car 0.8 inch.
On back roads near Porsche
headquarters in
Except for exhibiting a tiny
hesitation when moving away from a stop, the PDK gearbox is as smooth as a
torque-converter automatic, yet it has the tight connection between engine and
rear wheels that makes a manual transmission so satisfying. Unfortunately, the
PDK doesn’t ever relinquish full control to the driver. Even in the manual
mode, the transmission will kick down and upshift at the redline if you mash
the accelerator to the floor and hit the kickdown switch.
The shift controls on the steering
wheel are also a bit odd, not being quite as convenient for upshifts as we’d
like. But if the driver selects the “sport plus” mode, the PDK will slam the
shifts hard and unfailingly select the correct gear for the circumstances.
Base prices for the new models,
which arrive this month, range from $75,600 for a standard Carrera coupe to
$96,800 for a Carrera S Cabriolet. Four-wheel-drive versions will follow
shortly after. As always with Porsche, the prices are high, but if you can
afford the cars, you won’t be disappointed.
See the new 2009 Porsche 911 at one of our launch events
The new Palm Beach International Raceway
New 2009 Porsche Turbo S
When Porsche face-lifted its Cayenne last year, there was a high-profile casualty: The 520-horsepower Turbo S, which was the reigning horsepower champ amongst SUVs.
Fortunately, it seems that customers have been particularly anxious to get a replacement for the short-lived Turbo S, which was offered for just one year. Well, on the evening of August 14th, the 2009 Porsche Cayenne Turbo S made it's debut at the Braman Porsche Showroom at a 6:30 unveiling (click below for launch party article).
This time around, 520 hp wouldn't do, given that the face-lifted regular 2008 Cayenne Turbo saw a power boost from 450 hp to 500 hp. It only took a new intake system and a tweaked and remapped engine manage- ment system for the Turbo S to get another 50 hp for a total of 550 out of the new 4.8-liter, direct-injection, twin-turbo V-8. Torque escalates from 516 to an even loftier 553 lb-ft, available between 2250 and 4500 rpm.
The result is phenomenal performance. Zero to 60 mph takes a claimed 4.7 seconds, down 0.2 second from the regular Turbo. Top speed increases by 3 mph to 174, making the Cayenne Turbo S the fastest SUV available, besting the Mercedes ML63 AMG.
At 5600 pounds, it*s also one of the heaviest. No wonder average consumption is rated at 16 mpg, which is a figure that requires more self-restraint behind the wheel than the typical Porsche driver is likely to muster.
We suspect drivers won*t complain much about these drinking habits, given that they already had few qualms paying an extra $21,400 over the cost of the base Cayenne Turbo. We expect the new Turbo S to run about $120,000.
Your neighbors will know you traded up for the S when they see the 21-inch wheels, extruded fenders, a specific exhaust system similar to the naturally aspirated Cayenne GTS, and front air intake grilles painted in body color.
There are a few other SUVs on the market with in excess of 400 hp: The 503-hp Mercedes-Benz ML63 AMG, the 420-hp Jeep Grand Cherokee SRT8, the non-US Volkswagen Touareg W12 with 444 hp produced by a smooth 12-cylinder gasoline engine, and the upcoming (also not for the U.S.) Audi Q7 V-12 TDI with around 500 hp and an incredible 738 lb-ft of torque. The resurrected Cayenne Turbo S, launched at the Beijing auto show, sounds well-equipped to fight for its position at the top end of the market.
Patrick Tsang experienced the "serious fun" of the most prestigious racing school in the world; Skip Barber, at a weekend sponsored by Braman Motorcars. Patrick won the 3-day, $3,700 event ticket from a Braman e-blast raffle. Yes, it pays to be on our mailing list!
Each day began with a short classroom "chalk talk," then it was on the race track at the famous Sebring race track.
"The sessions were very well organized and perfect for a novice or racers working towards a professional career. " stated Patrick. "Lessons learned in class and on the track included braking, apex, down shifting, race starts and car dynamics were invaluable." he continued.
Braman Events representatives have been in talks with the prestigious race school for some time in conjunction with partnerships at the all new Palm Beach International Raceway in Jupiter to provide it's clients the best track experiences available anywhere on the planet from an automotive dealership.
"We started out with an average of 3,500 rpm on the formula cars on day one and ended with 5,000 rpm average and unlimited rpm on straight away hitting 100 mph on Day 3." Patrick reported.
"We must have covered heart pumping 80 miles on the track in three days. It was a thrilling experience. Braman really sets itself apart by hosting and sponsoring customers on great autocross and driving school events. I canʼt wait for the next Braman autocross event." concluded Patrick.
Join Braman Motorcars for the next Competition Series Event on December 14th.
New ownership and total renovation of Moroso Motorsports ParkThe new owners are also proud to announce their Wayne McMurtry-designed all-concrete drag strip with excellent run-off and safety facilities. As the track meets the latest safety standards in all forms of drag racing, it can accommodate one-eighth mile, Junior Dragster, quarter-mile Sportsman and Pro classes if and when the sanctioning bodies and teams wish to return to this new facility.
Testing dates for drag strip and road course will be announced next week.
Keep your eye on Palm Beach International Raceway—it’s on the move.
For further information contact:
Palm Beach International Raceway
17133 Beeline Highway,
Jupiter, FL 33478
Telephone (561) 622-1400 or fax (561) 626-2053
Editors’ Contact: Victor Moore (706) 531-0058
Vic@MooreGoodInk.com
PREOWNED SALES ARE RED HOT!
Great Rates - Extended Warranties - Service fuel sales
You just can*t beat the low interest rates and great warranties on Braman*s beautifully maintained pre-owned Porsches, Audis and BMWs. The economy might be sluggish, but sales of certified pre-owned Porsches, Audis and BMWS are moving along at record speed.
Take BMWs, for example. In June, BMW Group USA reported 7,909 vehicles sold, compared to 7,540 vehicles sold last June * an increase of 4.5 percent. Year-to-date sales are up 22.7 percent, with 51,986 vehicles sold. Audis are in demand, too. During June, Audi sales of certified pre-owned vehicles rose 23.6 percent, and for the first half of 2008, Audi sold 18,241 cars * a 41.7 percent increase compared to the same period a year ago.
The same goes for Porsches. Nationally, June was an excellent month * 8.3 percent more Porsches sold than had been forecast. That brought the year-to-date number to 6,972, a 16 percent increase compared to sales last year. But demand is surpassing supply. At the end of June, Porsche stock was at a record low of 425 cars.
These hot sales all boil down to this: Braman Motorcars is searching for pre-owned luxury cars with a good service history and is asking customers to trade in their cars. In addition, Braman is looking to the public at large for additional cars. *People are recognizing the value of our pre-owned luxury cars,* says Stephen Grossman, director of sales at Braman. *The pre-owned luxury market is a big part of our business.*
Here*s why. *People are finding that the cost of depreciation and maintenance to drive these cars per mile is a lot less than a new car would be, in many cases,* Grossman explains. Also, manufacturers are supporting certified pre-owned programs with aggressive rates on leasing and financing. *That allows people who might normally buy a new Toyota, Nissan or Honda to buy a luxury pre-owned Audi, BMW or Porsche for the same * or less * amount of money,* Grossman notes.
Long-term interest rates for cars can be found for as low as .09 percent, adds Wayne Resnick, general sales manager of Braman MW Luxury Pre-owned Cars. That attracted Victoria Vitalie of Palm Beach Gardens. She recently bought a BMW 528i demo. *I got a great deal on it,* she says. *I was able to get .9 percent financing. I am in love with this car. It*s a great combination of luxury, sport and power.*
Here*s another plus for pre-owned: *BMW offers a great warranty program: six-years or 100,000 miles on its certified pre-owned cars,* Resnick says. *That*s several years longer than warranties for new cars, and people are taking advantage of that.*
Both Grossman and Resnick note another trend. People who are turning in leases are choosing to buy pre-owned luxury cars.
Take, for example, Russell Marshall, vice president of Metals Unlimited in Orlando and part owner of Universal Industries in Boynton Beach. He turned in his leased 2005 BMW 325i for a pre-owned 2008 BMW 528i.
He always has loved the car, he says, and, with his lease up, decided he wanted to own his dream car. *The BMW is a high-performance, good driving car * I have to drive a lot for my business, and I needed to go ahead and buy.*
His new car is roomier, too, he adds. One of these days, he*ll likely either trade his 2008 model or buy a second BMW, an M3. *That one raises the hair on your back!* he explains.
According to Sales Director Grossman, *The demand for pre-owned cars far exceeds the supply. This is a great time to trade your car for a new one, then trade up in a year or two to take advantage of today*s inexpensive finance rates.*
*We at Braman are actively pursuing service customers and customers in our own database to buy and to trade in cars in our luxury pre-owned lot to satisfy the needs of our clients.
*Our new lot will typically inventory 150 to 200 of the nicest certified pre-owned BMWs and other luxury makes anywhere in South Florida,* Grossman says.
Braman*s Luxury Pre-Owned Center, at 2101 Okeechobee Blvd. is a mile east of the main Braman Mortocars showroom.