Owners Rank Porsche as The Ideal Vehicle Brand... Again
Published Monday, 26 September, 2011 by Blog Admin. Categories: News.
According to a press release recently released by Porsche, customers have rated the driving experience of Porsche cars as superior in AutoPacific's annual 2011 Ideal Vehicle Awards (IVA). This is the fourth consecutivie year that Porsche has received the award. The Porsche brand is again the survey's number-one rated premium car brand in the United States.
The AutoPacific IVAs are among the most comprehensive and respected in the industry and this year they were based on more than 72,000 owners' ratings of their new 2011 model year cars and trucks across 15 key vehicle attributes that measure just how closely a vehicle matches their expectations. The cars that owners would change the least are considered the most ideal.
In addition to winning as a brand overall, Porsche also won this year's overall car, specific IVA sports car segment and luxury crossover segments. The Porsche 911 won overall in the sports car segment while the Cayenne was chosen as the ideal luxury crossover. This also marks the 5th consecutive year that Porsche has taken the top spot in the IVA's sports car category.
"An ideal vehicle is one that meets the owner's expectations for the product. They do not want it changed. They don't want it bigger. They don't want it faster. They don't want its styling changed," says George Peterson, president of AutoPacific. "When asked what they would change about their new vehicle, buyers who want the least change are driving their ideal vehicle. This means Porsche has created cars that owners say they love just as they are."
The IVAs are driven by data collected from thousands of new car and light truck buyers measuring the fusion between trust, anticipation, expectations and reality within specific product segments.
The Awards incite the notion that automakers that best understand their customers and create the vehicle their buyers demand, come closest to the ideal. Come see for yourself what separates a Porsche from all the rest at Braman Porsche in West Palm Beach, FL.
[SOURCE] http://press.porsche.com/news/release.php?id=666
The AutoPacific IVAs are among the most comprehensive and respected in the industry and this year they were based on more than 72,000 owners' ratings of their new 2011 model year cars and trucks across 15 key vehicle attributes that measure just how closely a vehicle matches their expectations. The cars that owners would change the least are considered the most ideal.
In addition to winning as a brand overall, Porsche also won this year's overall car, specific IVA sports car segment and luxury crossover segments. The Porsche 911 won overall in the sports car segment while the Cayenne was chosen as the ideal luxury crossover. This also marks the 5th consecutive year that Porsche has taken the top spot in the IVA's sports car category.
"An ideal vehicle is one that meets the owner's expectations for the product. They do not want it changed. They don't want it bigger. They don't want it faster. They don't want its styling changed," says George Peterson, president of AutoPacific. "When asked what they would change about their new vehicle, buyers who want the least change are driving their ideal vehicle. This means Porsche has created cars that owners say they love just as they are."
The IVAs are driven by data collected from thousands of new car and light truck buyers measuring the fusion between trust, anticipation, expectations and reality within specific product segments.
The Awards incite the notion that automakers that best understand their customers and create the vehicle their buyers demand, come closest to the ideal. Come see for yourself what separates a Porsche from all the rest at Braman Porsche in West Palm Beach, FL.
[SOURCE] http://press.porsche.com/news/release.php?id=666
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