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Braman Porsche Blog

Porsche Launces new Ad Campaign Focused on Everyday Driving

Porsche is challenging the general perception of Porsche sports cars held by Americans for the first time. In a recently launched new ad campaign called "Engineered for Magic," Porsche chose to show the many dimensions of the iconic Porsche 911 and the brand's other storied sports cars through the lens of daily driving.

"The magic of Porsche is how thoroughly the cars transform your everyday, routine driving," said David Pryor, vice president of marketing…

The delicious Porsche plug-in-hybrid 918 Spyder - which first appeared as a concept at the Geneva Motor Show, hitting everyone's sweet spot for ground-breaking innovation and sexy, good looks - is headed to the production line in fall 2013!

Why are we telling you this now? There are a handful of good reasons:

A. Because it's really exciting.
B. Because, even while production isn't slated to start for nearly two years, Porsche has already…