Porsche Launces new Ad Campaign Focused on Everyday Driving
Published Wednesday, 27 April, 2011 by Blog Admin. Categories: News.
Porsche is challenging the general perception of Porsche sports cars held by Americans for the first time. In a recently launched new ad campaign called "Engineered for Magic," Porsche chose to show the many dimensions of the iconic Porsche 911 and the brand's other storied sports cars through the lens of daily driving.
"The magic of Porsche is how thoroughly the cars transform your everyday, routine driving," said David Pryor, vice president of marketing…